The Business Model Canvas is a one page framework that captures all the key elements that work together to make a business model successful on a single page. It provides a very useful template to guide an entrepreneurial team when developing a new business. Teams should begin by breaking their business idea down across all the boxes in the canvas, even if some of the elements are very preliminary concepts at this point. Once all the elements are defined, the team can determine which elements follow those of proven businesses, and which are leaps of faith that define the innovative components of the business and need to be verified and most likely adapted in the marketplace. Teams can then focus on finding ways to test the leaps of faith with customers using the simplest, lowest cost product model that will give actionable feedback (sometimes called the minimum value product). This is a slightly modified version of the document obtained from www.businessmodelgeneration.com.
This short video describes the Business Model Canvas. Credit for the video and model goes mostly to Alexander Osterwalder.
Download the Business Model Canvas as a one-page form-fillable pdf file, with or without the explanatory questions:
Here are some notes that highlight things to consider under each element of the Business Model Canvas:
Here are some sample Business Model Canvases for several well-known businesses: